Basic SEO Techniques and How To’s
Basic search engine optimization is about common sense and simplicity. Its purpose is to make a website as SEO friendly as possible. SEO is really not difficult and doesn’t need you to have a specialized knowledge about algorithms, programming or taxonomy; but it only requires a basic understanding of how a search engine works. In this article, we will discuss some basic SEO techniques you could do for your own website.
There are some very simple SEO techniques you can do when you’re building your site and it will help you increase your chances of having better results.
Title Tag – although it is commonly associated with meta tag, it is not the same. It plays a large role in the indexing of your site and is also considered as the most important among the Title, Description and keyword tags. A page title is the first one that the potential visitors will get to see when they look for you at a listing, so it is important that you include a keyword in it; but never go overboard. You don’t want to do “keyword stuffing” which only makes your site look like a spam.
Meta Tags – It is one of the most important tags because it is listed in your search result; it is also what users read every time your link comes up, as well as the reason why they would want to click on your link. Make sure you include a few relevant keywords in this tag but never over-stuff them. The description tag must read like a sentence and not as a keyword list.
Proper use of Heading Tags – the use of heading tags helps your users, web browsers and search engines alike to know how or where the major key points of your copy are. The main page title should use which shows SEO sunshine coast what your page is about; then, use and as additional tags to break down your copy. The various heading tags give a priority to your content and help properly index your site.
Alt attribute on Images – when you put a brief yet descriptive alt attribute along with your image, it gives an additional relevant text to your source code that the search engine is able to see when they index your site. This is one of those SEO techniques you shouldn’t miss. The more relevant the text you have, the better chance you have of achieving higher search rankings.
Title attributes on Links – they are the “tool tip” that pops up when you place your mouse over a link. They are also important for image links and also for text links.
Relevant Content – this is the important aspect of a page among all SEO techniques. Even if you put all your keywords in the meta tags and alt images, but if the actual readable text on your page is not relevant to your keywords it would only be useless. In creating a content, you just have to write naturally. Make it relevant and make sure it makes sense to the reader.
Link Building – If you have genuine content, it is easy for you to generate links with other sites and blogs. It’s a give and take; if you link out to other sites, you’ll find sites linking back to you and hopefully search engine optimization see your page rank goes up as well. This is one of the best SEO techniques.
Media – it ranges from Social networking sites (Facebook, LinkedIn, Twitter) to Social Bookmarking site like Delicious, Digg & StumbleUpon. You can use them and get your site noticed by people who use those Social Media. The key is to make friends, write a great post and build relationships with peers in your niche. You’ll find out that your friends will submit your posts and give you votes on the social bookmarking sites. The more votes you will receive, the more you’ll be noticed by others which often results in additional link backs from other blogs too. Using Social media is one of the many SEO techniques that is somehow fun to do because of the relationship you may build along your SEO campaign.